You Don't Need A Tribe

I went on instagram one day and saw someone posting about her tribe. She was talking to them saying things like, “I love my tribe” and “I wouldn’t be here without my tribe.”

Strategic partners are going to be your “business besties” and your pace setters. You don’t need a tribe of followers telling you that you’re great, you need an inner circle of people who are going to be hard-asses when you aren’t cutting it. Nurture your relationships with them, care about their problems, consider their solutions, and walk with them through the wins and the losses. These are your strategic partners.
— Mol Goodman, Photographer, Business Coach, Shameless Self Quoter

Of course, like anyone outside of her specific echo chamber, I was confused….A tribe? Like YMCA Indian Princess campouts? What is this?


Well, the terminology caught on and soon every influencer and small business owner needed to have an instagram tribe of at least 25 comments per post with lots of, “Yaaaaas!” and “#bossbabe” and “Goooooals!” After about two months of having these comments on my posts I realized they weren’t really valuable at all. Sure, they feel good but there is no meat to them, nothing that moved or challenged me into a new business habit or mindset.




I thought about what I really needed from a “tribe” beyond the sappy posts and comments:

  • Constructive criticism.

  • Feedback.

  • Encouragement.

  • Vulnerability..

  • Self-compassion.

  • Goal setting.

  • Help.

  • Strategizing.



I started reaching out to other small business owners that I knew and asked them one-by-one to get coffee. We discussed things that we needed in our personal and business relationships and quickly I learned that I wasn’t the only one who needed more than just an instagram tribe.



Thus, strategic partnerships were born.




What is a strategic partnership?

“Strategic partners are going to be your “business besties” and your pace setters. You don’t need a tribe of followers telling you that you’re great, you need an inner circle of people who are going to be hard-asses when you aren’t cutting it. Nurture your relationships with them, care about their problems, consider their solutions, and walk with them through the wins and the losses. These are your strategic partners.” Mol Goodman, photographer, business coach, shameless self quoter.





Why do you need a strategic partner?

You can’t figure out if your ideas are good or bad if you only present the polished and pretty through social media. Because your social media needs to be mostly on-point all the time, you’re going to have to have some people that you invite to the back rooms of your business where the trash can is overflowing with bad ideas, where there are coffee cups riddled throughout, and where your brain is frazzled and fried. Let them in. Ask them for help. Let them pull ideas out of your trash and say, “Just try it.” Your strategic partners are not your tribe. They are your intimate business inner circle.





How do you find strategic partners?

I have started hosting dinners for like-minded creative ladies. The dinners have been amazing places were we talk about all our challenges and wins. We learn from one another, drink wine, laugh, and let loose. I’m offering these dinners in two ways: 1) sign up for my email chains to meet people like you via the web. 2) come to a dinner workshop.

Molly Goodman